Social media is a powerful tool for businesses. Facebook is the numero uno among all social media sites, with more than 2.23 billion registered users. No wonder everyone wants to have a Facebook page! It makes sense for businesses to harness the power of Facebook by creating a page and promoting it, so they can reach out to more people. But how can you optimize it to best serve your business needs?

Creating an engaging Facebook page can help to drive business and sell to new demographics. Making use of business intelligence tools can be important to use when formulating and implementing your social media selling strategy. Here are some tips to help you create an engaging Facebook page to promote your business via social media:

1. Have a separate business page
You may be popular on Facebook with thousands of followers, but unless you are an influencer in your industry, you should never mix business with your personal Facebook account. You can always use your personal account to promote your business, but make sure you create a separate account for your business. Eventually your business will engage a lot more users than will be allowed on your personal account, so keep that in mind. A business page doesn’t need friend requests, anyone can follow the page to get info.

2. Configure your account properly
Configure your account so that your employees can also create posts. Have an appropriate profile photo and cover page, so that you can promote your business effectively.

3. Calls to action
You can use a call to action button, by posting a powerful picture or a video and encouraging visitors to click on the button to book your service or buy your product. This is a direct call to action, which can help you promote your business online. You’re sure to need a strong business internet service to upload your videos and content quickly.

4. Get targeted likes
Getting likes from visitors will help you to know how many people have seen and liked your page and the posts you share. Promote your page among friends, relatives, and influencers and try to get your target market to engage with your FB page to potentially boost business.

5. Create interest
Nobody would like to visit a boring page. Make your page lively and create interest. You can do this with regular posts, pictures and videos. So present contests and promotional product offers to get people interested in your Facebook page. They are also likely to share these types of posts with their friends online, furthering your reach.

6. Target your audience
Facebook gives you the option of targeting your posts to the audience of your choice, based on gender, education, age, location, and other factors. This helps you ensure your posts can reach the target audience for your product, without getting lost in the crowd.

7. Use business intelligence
Make use of business intelligence tools to analyze your Facebook page and find out how many people visit it, when they visit, from where they are led to your page, and other such data to help you know if your Facebook strategy is working or not. With a business intelligence tool, you can also see what your competitors are doing, test the engagement on different posts of yours and effectively analyze the data you’ve already gathered until now.