Innovative Marketing Ideas for Small Businesses
Business

Innovative Marketing Ideas for Small Businesses

A small business would not have the advertising and promotional budget that big businesses have. Innovative marketing ideas like small business email marketing can be used to enhance business performance.

Small businesses have a constraint in terms of availability of funds for large-scale marketing efforts. Since they do not have a budget to spend a lot of money on advertising and sales promotions, they need to think out of the box to succeed in marketing. These ideas are low-cost and high on returns:

1. Harness the power of social networks
Social media can help you reach out to millions of people. Create a social media presence for your business and market on the top social media networks like Facebook, Twitter, YouTube. Sharing posts about your product on social media sites can help you to reach out to more people without spending money. On the other hand, if you can spend a little money here, you can pay influencers on social media who tend to have thousands of active and engaged followers. If they promote your products, you can reach out to more people very quickly.

2. Email marketing
Making use of small business email marketing can help you to reach out to many people and you can send details of promotions and offers to potential customers. You can also tie in an offer with signing up for a newsletter, and soon you will have a database of potentially interested users going through your emails on a regular basis. Other tricks to increase sign ups for your emails include offering email only discounts and offers, so users feel the need to sign up. Small business email marketing is a great channel to promote new launches, promotional events and count down days to a sale as well.

3. Offer free samples
Giving away free samples of products helps small businesses to promote their products. If those who take the free trial or samples like the product, they will quickly become customers of your business.

4. Use content marketing
On the internet, content is king. Make use of content to promote your business. Get articles written by professionals, which you can promote to market your products. Also, make sure your website is up to date and old content is replaced periodically with fresh, new content. This will bring in traffic from search engines. Content marketing is a powerful tool for small businesses to promote their products.

5. Contests and prizes
Nothing attracts people more than contests. Run innovative contests related to your product and offer attractive prizes. Promote this on social media so more people participate.
Make sure people visit your website or gain more familiarity with your product range as part of the contest to promote your business in the process.

6. Develop a referral program
For your business to be successful, you need more customers. The best way to acquire customers is not by doing marketing, but by getting referrals from existing customers.
When your customers recommends you to someone out of satisfaction, the chances of converting a sale become higher. Make sure you institute referral programs so those championing your brand are rewarded!

7. Make use of Google
Use the marketing tools provided by Google such as the Adwords program, pay per click advertising and other related channels. This can help you to reach out to a lot of people online and promote your business with the least expenses.

latest articles