As a small business owner, it is truly challenging to stay relevant in the ever-evolving business world. No matter which industry you are in, marketing is key to staying at the top of the game. However, it is often hard to decide which marketing tools to focus on.
Email is one of the best and most efficient means of getting information across to your customers. This method of communication has stood the test of time in the digital world and will continue to do so for years to come. When using a great email marketing tool for small businesses, follow the tips discussed below.
Make subscribing easy
To generate email leads for marketing, you need to make sign-up on your website easy and obvious. Many small businesses forget to tell people to subscribe for regular alerts. A small pop-up can turn footfall on your website into loyal customers. Moreover, it is important to make the sign-up easy. Do not ask for too much information as this can put off the visitor. A simple name and email ID request will suffice. Most importantly, stay compliant by making unsubscribing also an easy option.
Offer incentives
Your customers or future client base always want to know one thing: what more can you offer as compared to your nearest competitors? Make signing up for email alerts fun by offering a freebie in return. It could be as simple as a 10 percent discount when they purchase something on your website or even a coupon for any leading online shopping site. This is bound to make you popular and is one of the best email marketing strategies.
Set a frequency
In the hugely competitive business world, it is hard for small businesses to keep a loyal customer base. People are always looking for the next best offer. Successful email marketing tools for small business require that you maintain consistency in sending out those weekly promos or newsletters. Stick to the same day of the week or same time of the day. This will help keep your business at the forefront of your customer’s mind.
Keep it simple
Your emails should be clear and concise. Cluttering them with long texts of information will bore your audience out and they will either mark you for spam or simply stop reading your emails. Begin the email with a personalized greeting that can include the customer’s name. Use images and good graphic designs that catches and retains attention.
Optimize for all platforms
Research shows that most people access their emails on their phones or tablets. Therefore, make sure that your e-newsletters and other emails are optimized for all devices. If they simply suit desktop, your customers will not be able to view them clearly on smaller screens.
Include social media
When it comes to online marketing, social media rules the roost. Remember to include links to your business Facebook or Instagram accounts along with every email so that your customers can follow your page and stay up to date with all your latest promos and offers. This also helps create larger brand awareness
Implement good email marketing software
Finally, there are many email marketing software that help you achieve the desired results from your email list. Some of the best email marketing software for small business companies help segregate your customer base as per their behavior. You can see which emails were opened, which were responded to, and also which pages on your website are being visited as a result of your email campaign. There is a variety of software available in the market. Find the one that best suits your budget.
